All autoresponders are not created
equally. There are paid for
versions and there are free
versions. The amount of money you
pay for a service has no bearing
on how good the service will be.
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You simply need to be certain that
the autoresponder service that you
choose to use will provide you
will all of the features that you
really need in order for you to
get the most out of it.
Your autoresponder is, after all,
your connection to your list of
customers and potential customers.
This really isnt a place where you
can safely cut corners or try to
lower your expenses.
When you are deciding on the
autoresponder that you will use
for your email marketing business,
be certain that it has all of the
1.A personalization feature: This
is so important! You need to have
the ability to use the first names
of your customers and potential
customers in all email
correspondence that you have with
Nobody wants to be, Dear Friend.
The Internet provides anonymity
but nobody want to be that
2.Ability to send in either HTML
or Plain Text format: You want to
be able to send your messages
using both formats rather than
having to choose.
You can let the email programs of
the recipients choose which
version of your email to provide
to your recipient.
If you can use HTML, you can use
pictures, graphics and other media
that can help to sell your
products or service.
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3.Provide Reports: You need
reports about your email marketing
campaigns that can help you fine
tune them and make them more and
If you dont know what happened
this time, you wont know what
needs to be tweaked for the next
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Cicero B. King
Its A Matter Of Choice